Motorola launches entry level phone for Indian market

JogjaTechno Mobile handset manufacturer, Motorola has launched an entry level phone, Motofone, to tap the rural market in India.

The introduction of the new handset in the domestic market is coinciding with its launch globally.

The GSM version of the black and white handset would be available with a bundled offer from BSNL at a price of Rs 1,650, Motorola India Director Marketing Lloyd Mathias said yesterday.

He said the new user would also get free talk-time of Rs 150 every month for next three years under the offer with BSNL.

We are targeting the rural market in the country, specifically the first time users, Motorola Corporate Vice President High Growth Markets Mobile Devices Allen Burnes said.

“The phone has been designed specifically for the Indian market and will be produced in our unit here. The handset offers voice prompt feature in about seven regional languages apart from English,” he said.

It is available on both the GSM and CDMA platforms, he said, adding the new phone would also be available with other service providers very soon.

// November 30th, 2006