Nokia and Sony Ericsson Naming Explained

Ever wonder how to get the phones of their names? There are two schools of thought in the marketing of products. The first is to come up with simple “consumer names” for products such as “Tigre” or “Leopard” or “LG Shine” or “BlackBerry Pearl.” But beneath these names are codes of branded products that all managers have to memorize. For large phone manufacturers who can not come with creative names for the dozen models that churn out each week, product name, for reasons of convenience is limited to an alpha-numeric designation.
Some companies are at the center, like Motorola and LG not churn out as many iterations of their phones Sony Ericsson or Nokia. Which is why both can afford to use names like “ROKR” or “LAZR” or “RAZR” or “Chocolate”, “Shine” and “Viewty.”

// June 28th, 2008